Sabah to develop business events segment

Sabah, 30th January: The Sabah Convention Bureau, which was just established in January 2018, will focus on attracting new events to that region, according to its management.

 

Sabah is the third Malaysian state to establish its own convention bureau, after Sarawak and Penang. The Sabah Convention Bureau is headed by Gordon Yapp, who previously general manager of Sabah Tourism Board. Yapp reports to the Ministry of Tourism, Culture and Environment Sabah. Yapp stated that his first task is to build a strong team, prepare the bureau to generate leads, and develop marketing collateral.

 

Yapp commented, “We want to attract regional and Asian corporate incentives and association meetings of up to 3,000 delegates. The key sectors we wish to attract for meetings here in Sabah are related to biodiversity, marine life, education, medical, science and the arts (areas the state is strong in).”

 

Source: TTGmice article