Australia, 7th December: Global Links Exhibitions & Conferences, an international exhibition organiser, has acquired the Cake Bake & Sweets Show, in order to enter the Australia market. No financial details of the acquisition were disclosed.
Global Links Exhibitions currently has offices in London, Dubai, Shanghai, Kolkata and Manila – and organises events in 14 countries. The Cake Bake & Sweets Show was established by National Media in 2014 and was positioned as the largest baking, cake decorating and sweets show in the southern hemisphere. The show has editions in Sydney and Melbourne, and it features interactive cooking demonstrations, celebrity chefs, hands-on classes as well as an exhibition.
Global Links Exhibitions has appointed James Liang as Portfolio Director of their Australia ventures. Liang has more than 17 years of experience working on Australia’s leading food & beverage events.
Mark Harvey, Managing Director of National Media, stated, “I’m thrilled to see Cake Bake & Sweets Show transition to the Global Links team. I wish them every success as they build on the well-established foundations our team, the fans and supporter brands have created.”
Source: EEAA article