Reed Korea partners with Exporum to organise café expo

Seoul, 9th November: Last week, Exporum and Reed Exhibitions, an international exhibition organiser, announced plans to form a strategic alliance to organise the Seoul International Café Show.


Launched in 2002, Seoul International Café Show claims to be Asia’s largest B2B2C café exhibition covering the coffee, tea, bakery items and dessert segments. Every year, the show features 580 exhibitors and more than 150,000 visitors, covering 37,000 m2 of exhibition area with 2,000 booths.


The 2017 edition of Seoul International Café Show was held from 9th to 12th November at COEX. The next edition will return to COEX running in November 2018.


Paul Beh, President of Reed Exhibitions Asia Pacific, said, “With the integration of the two businesses under Reed Exporum, Reed is committed to bring our experience and expertise to Exporum’s already-robust operations. We look forward to working with the Exporum team under the capable and inspirational leadership of Danny Shin, founder and owner of Cafe Show to realise the growth potential of the combined business.”


Sources: Reed Exhibitions press release, Reed Exhibitions China press release