Messe Frankfurt acquires expo in Beijing

Shanghai/Beijing, 13th November: International exhibition organiser, Messe Frankfurt GmbH’s Greater China headquarters, Messe Frankfurt (HK) Ltd. announced that it has acquired a majority stake in Beijing Traders-Link Plus International Exhibition Company, the organiser of the Automotive Maintenance & Repair Expo (AMR) in Beijing. Financial details of the deal were not disclosed.


Under the terms of the deal, the two companies will form a new joint venture, Messe Frankfurt Traders-Link (Beijing) Company, in which Messe Frankfurt will hold the majority interest. AMR, held every spring in Beijing, covers a wide range of auto maintenance and repair sectors, including garage equipment, testing & diagnostic equipment and tools, coating, collision repair, car care and car wash, chain stores, training and software.


The latest edition was held earlier this year, attracting over 1,100 exhibitors and 58,000 visits, occupying an exhibition area of 110,000 m2. The upcoming edition, AMR 2018 will be held at the New China International Exhibition Center (NCIEC), running from 1st to 4th April.


Stephan Buurma, a Messe Frankfurt Group board member, commented on the acquisition, “The Automechanika brand shows in Shanghai, Kuala Lumpur, Ho Chi Minh City and New Delhi, as well as the CAPAS show in Chengdu, together cover all areas of the value chain to serve the flourishing aftermarket sector in Asia and in China in particular. The next step is to strengthen our presence in each of the industry’s sectors… This new acquisition provides fast access for our key customers in the automotive field to penetrate this booming market.”


Sources: Messe Frankfurt press release, Messe Frankfurt (HK) press release, Exhibition World article