Under the terms of the partnership, Acxiom will work with Kankan, Remark’s data and AI offering, to provide research and targeting solutions for clients worldwide. Kankan has a data connection network of 1.3 billion active user profiles, 14 billion images and videos, 22 billion posts and more than 130 comments and reviews. The platform will provide insights for the Chinese population by aggregating e-commerce and social media data.
Frederic Jouve, CEO of Acxiom China, commented on the partnership, “Kankan’s data sources are unique and are derived from their longstanding Alibaba, Tencent and other third-party partnerships. On a case-by-case basis, they will enable us to provide a deeper level of insight to assist our clients’ growth in China. We are excited about this partnership and are looking to extend it beyond China with additional insights available utilizing Kankan’s AI portfolio of solutions. When brands better understand consumers’ needs and preferences, consumers have a much better experience with the brands they love.”
Source: Remark press release