Diversified acquires Luxperience

Australia, 4th October: Last week, Luxperience, a luxury travel trade forum in Australia, was sold to Diversified Communications Australia for an undisclosed sum.

Positioned as Australia’s only event dedicated exclusively to the luxury travel segment, Luxperience was launched in 2012 with the aim of identifying unique travel experiences and products – and to connect elite travel buyers and corporate meeting organisers. Following the acquisition, the Luxperience team will join Diversified’s travel and transportation portfolio.

Ted Wirth, President & CEO of Diversified Communications, commented on the acquisition, “We are very pleased to be acquiring Luxperience from such a talented entrepreneur as Helen Logas, who has developed a strong brand and a successful trade event since its inception in 2012.”

This is Diversified’s second acquisition in Australia in 2017. In June this year, Diversified acquired the Naturally Good Expo and added the event to its natural and organic portfolio.

Sources: Luxperience press release, Diversified press release, TSNN article, EEAA article, CEI Asia article