Pico forms “Imaginators”

Hong Kong, 28th September: Hong Kong-listed Pico Far East Holdings Limited has formed a new company, “Imaginators”. The new company will support the “Pico+” offerings.


The new company offers services such as strategic audits and analysis, customer intelligence, the creation of IP events and live experiences, and communications strategies and tactics.


Greg Crandall, Director of Brand Engagement at Pico+, commented, “Brands are challenged by fractured marketing budgets and channels that do not or are not designed to work together. Our Pico+ strategy delivers integrated solutions with sophisticated data-driven methodologies that work seamlessly to stimulate and activate audiences.”


Sources: Pico announcement, CEI Asia article