Reed to launch new toy show in Sydney

Sydney, 15th September: ReedPOP Australia and the Australia Toy Association have announced plans to launch Play World Australia at the International Convention Centre Sydney (ICC Sydney) running from 29th to 30th September 2018.

The new event, held with in conjunction with Oz Comic-Con Sydney, will feature four zones: Imagination Zone, Future Zone, Superstar Zone and Nature Zone. It will showcase entertainment from the stage, popular TV shows and film characters as well as previews of upcoming movie releases, superheroes, role-playing, toys, games, music and books.

Brian Thomas, Managing Director at Reed Exhibitions in Australia commented on the new event, “Play World Australia is a natural extension to our current events within the Australian ReedPOP portfolio. We already work with many of the world’s leading, interactive brands within PAX Aus and Oz Comic-Con, but we realised that there seems to be a gap in the live, interactive entertainment and educational space for kids between the ages of 3 and 10.”

Sources: Reed Exhibitions press release, Exhibition World article