Malaysia, 19th September: Last week, at the Malaysia Association neXt (MyNext) 2017 Conference in Kuala Lumpur, the Malaysian Society of Association Executives (MSAE) was officially established. Dato’ Dr Zaliha Omar was appointed as the association’s first president.
The launch of the MSAE aims to strengthen Malaysia’s association community. The newly launched association will provide advocacy, education and advisory services with the aim of increasing the professionalism and value-add of the sector.
Malaysia Convention & Exhibition Bureau (MyCEB) CEO, Zulkefli Sharif, welcomed the launch of MASE stating, “The establishment of the MSAE comes in at a time to complement our efforts in positioning Malaysia as Asia’s business events hub and we look forward to further advance industry professionalism and to the development of associations in Malaysia.”