TCEB’s new president outlines strategy

Bangkok, 19th July: The new president of the Thailand Convention and Exhibition Bureau (TCEB), Chiruit Isarangkun Na Ayuthaya, highlighted his four key areas of strategic focus for Thailand’s MICE industry.

Those four key strategic themes are: growing in parallel with the development of the Thai economy, targeting high potential new sectors, “growing with equality,” and growing strongly.

In the government’s financial year 2016-2017, TCEB expects 27.1 million MICE travellers to come to Thailand generating 155 billion baht (US$4.6 billion) in revenues. Of those visitors, 1.1 million will be from overseas generating revenues of 101 billion baht (US$3.0 billion).

Source: TCEB press release