73,000+ visitors at Beautyworld Japan’s 20th edition

Tokyo, 19th June: Organised by Mesago Messe Frankfurt, a Messe Frankfurt company, Beautyworld Japan, billed as the largest trade fair serving the beauty and spa industries in Japan, was held earlier in May at Tokyo Big Sight. Filling six halls at the venue, Beautyworld Japan ran from 15th to 17th May 2017.

Celebrating its 20th anniversary, Beautyworld Japan featured 624 exhibitors from 16 countries and regions, of those 98 exhibitors were from overseas. More than 73,000 visitors attended the three-day show that represents an increase of 13% over the previous edition.

The show featured attractions including the “Platinum Hall” and “Creative HAIR.” “Platinum Hall” offered a premier platform to branded beauty equipment and cosmetic manufacturers, while “Creative HAIR” was a demonstration area that showcased extensive hair products and techniques.

The next edition of Beautyworld Japan will once again be at Tokyo Big Sight running from 14th to 16th May 2018.

Source: Mesago Messe Frankfurt press release