Seoul, 28th June: Reed K. Fairs and SeoulMesse International have announced plans to combine their two beauty and cosmetics shows – InterCHARM Korea and Beauty Expo Korea – in order to create a larger, more comprehensive sourcing and networking platform serving the Korean beauty market.
The inaugural edition of InterCHARM Beauty Expo Korea will be held from 23rd to 25th November 2017 at the COEX Convention Center in Seoul. It is expected to feature some 300 exhibitors and attract over 40,000 attendees.
Beauty Expo Korea, organised by SeoulMesse International, is now in its 15th edition and it targets the cosmetics and beauty industry in Korea. InterCHARM Korea appears to be a newly launched event. According to the company press release, InterCHARM is an established event organised by Reed Exhibitions Russia – with editions across Russia.