Publicis Groupe partners with Alibaba’s Uni Marketing

Paris/China, 19th June: This week, Publicis Groupe, a leading global digital, data and technology company, announced a new partnership with the Alibaba Group’s subsidiary, Uni Marketing, a big data service provider focused on brand marketing.

According to Publicis Groupe, the partnership enable the company to provide more sophisticated brand marketing services to the clients of its subsidiaries including: Publicis Media, Publicis Communications and Publicis.Sapient. The partnership will offer clients access to deeper consumer insights, better inform their content strategy decisions and enable brand “storytelling” strategies.

Bertilla Teo, Publicis Media Greater China CEO, stated, “This partnership propels our vision to create future forward capability and solutions by harnessing the power of data and technology for brand growth via data enabled precision storytelling and brand operations for our clients. We are excited to be the pioneering agency partner to share and support this journey of growth with Alibaba.”

Sources: Publicis Groupe press release, Marketing Interactive article