Berlin/Shanghai, 12th June: A new trade show serving China’s fresh fruit and vegetable industry will be launched in Shanghai next year. China Fruit Logistica will take place at Shanghai Convention & Exhibition Center of International Sourcing from 14th to 16th May 2018.
Organised by Global Produce Events (Shanghai) Limited, a Messe Berlin and Fruitnet Media International joint venture, the new show will feature exhibitors in the fresh produce category as well as supply chain and service providers. The show aims to be the leading conference and networking fresh fruit event and it is expected to attract retailers, wholesale buyers, online traders, importers and exporters from across the industry in China. In addition, the Fresh Produce Forum China will be held during China Fruit Logistica.
Will Wollbold, commercial director of Global Produce Events, was quoted, “Fruit Logistica is a trusted brand family, and we now have a third platform that enables us to service the fresh produce trade in mainland China. Fruit Logistica in Berlin is the leading global fresh fruit and vegetable event. Asia Fruit Logistica in Hong Kong is the leading continental event for Asia’s buyers. China Fruit Logistica in Shanghai launches as the leading national event for China’s fresh produce trade.”
Sources: Messe Berlin press release, Fruitnet.com article