Diversified acquires Naturally Good Expo

Australia/Portland, Maine, U.S., 1st June: Diversified Communications announced that the company has acquired Naturally Good Expo in Australia from National Media for an undisclosed sum.

The acquisition will strengthen Diversified’s global Natural & Organic Products brand and aligning with Diversified Communications Australia’s Fine Food, FoodPro and FoodTech brands. Diversified’s Natural & Organic Products portfolio includes exhibitions in the U.K., Scandinavia and Hong Kong with supporting print and digital publications.

Naturally Good Expo was launched in 2015 and is positioned as the largest trade show serving the natural, organic and healthy products sector in Australia. The expo offers the latest products, innovations and trends in food and beverages, supplements, beauty and household products to Australia. The next edition of Naturally Good Expo will be held at Sydney’s International Convention Centre, from 29th to 30th April 2018.

Mark Harvey, Managing Director of National Media, commented, “I’m confident Diversified Communications are best placed to take Naturally Good on its next stages of growth. In a short few years we’ve managed to create a truly impressive industry trade show which is still only in its infancy – a reflection of the booming industry and opportunity here in Australia.”

Sources: Diversified Communications press release, EEAA article