Seoul launches support for MICE groups

Seoul, 11th April: The Seoul Government recently launched an experience programme designed to attract corporate groups and meetings. Corporate groups and meetings that stay at least two consecutive nights in Seoul and that meet certain criteria will receive support.

The programme offers five choices: 1) Walk on the upcoming urban sky park of Seoulbo 7017; 2) Bike ride on the Han River; 3) Trek on the Seoul City Wall; 4) Traditional culture programmes offered by a Seoul MICE alliance organisations; and 5) A K-Pop dance lesson and makeover. Interested groups are also permitted to propose other programmes through a local travel agency. Benefits include various forms of support, financial subsidiaries and discounts.

Jae Yong Kim, director of Seoul’s tourism policy division, commented, “Hallyu and (the) overall interest in Korean culture (continues) to attract visitors to Seoul, particularly from South-east Asia which makes up 35% of inbound corporate and incentive groups. Seoul will continue to develop unique experience programmes for them to ensure their time is memorable.”

Sources: TTGmice article, CEI Asia article