Paris/Worldwide, 7th June: The third edition of Global Exhibition Day (GED) was held on 6th June 2018. GED aims to highlight the industry’s role as a driver of economic growth. According to UFI, the Global Association of the Exhibition Industry, GED 2018 will be the most important day of advocacy for the exhibition world.
This year’s GED focused on two key objectives: to advocate industry issues with politicians and stakeholders and to find new ways to connect with young people in order to attract the right talent to the exhibition industry. Activities were held in 85 countries and regions on 6th June. A total of 41 GED partner associations united behind this joint advocacy campaign. On Twitter, more than four million Twitter accounts were reached using the #GED18 hashtag.
Both onsite and online activities were held on the day promoting exhibitions as a business platform as well as highlighting opportunities for career and business development.
Kai Hattendorf, UFI Managing Director/CEO, commented, “When we started GED in 2016, we were encouraged by the strong support we received. Now, just two years on, GED has helped all of us make a real difference in obtaining tangible recognition for our industry. So a huge thank-you to everyone – no matter how large or small – who joined in the GED activities.”
GED 2019 will be held on 5th June 2019, the first Wednesday in June.
Source: UFI media release